BSS Business School

BSS Master Diploma in Marketing Management

Part-I: Introduction to Management & Managerial Effectiveness

  • Management: An Overview

  • Evolution of Management Thought

  • Social and Ethical Responsibilities of Management

  • Planning, Time Management & Objectives

  • Managerial Decision-making

  • Organizing, Organization Design & Organizational Culture

  • Line and Staff Authority and Decentralization

  • Human Resource Management and Staffing

  • Performance Appraisal and Career Strategy

  • Organizational Change and Organization Development

  • Managing the Human Factor and Creativity in Management

  • Employee Motivation and Emotional Intelligence in Management

  • Leadership and Change Management

  • Managing Communications & Multicultural Communication Skills

  • The Control Function & Control Techniques

  • Direct Control Versus Preventive Control

  • Management Information Systems

  • International Management.

Part-II: Marketing Management

  • Marketing - The Development of the Concept

  • Delivering Customer Values and Satisfaction

  • Marketing Environment

  • Marketing Budgets and Costs

  • Understanding Consumer Buying Behavior

  • Organizational Markets and Organizational Buying Behavior

  • Marketing Research, MkIS and Demand Forecasting

  • Market Segmentation and Market Targeting

  • Strategic Planning Process in Marketing

  • Product, Product Lines, Product Differentiation and Positioning

  • New Product Development

  • Branding, Packaging and Pricing

  • Channels of Marketing

  • Logistics, Wholesaling and Retailing

  • Communication Mix in Marketing

  • Promotion Mix and Sales Force Management

  • Global Marketing Strategies

  • Direct and Online Marketing

  • Marketing of Services

  • Marketing Management - Ethical and Social Dimensions

Part-III: International Marketing & Services Marketing

  • International Trade

  • Competitive Strategy in International Business

  • Entry Strategies in International Markets

  • Understanding Services and Services Marketing

  • Customer Expectations and Perceptions

  • Segmentation, Targeting, and Positioning

  • Managing Demand and Capacity

  • Product - Packaging the Service

  • Pricing Services

  • Promotion and Communication of Services

  • Place in Services

  • Additional P’s of Marketing

  • International Branding

  • Marketing in the Internet Environment

  • Relationship Marketing

  • Developing and Managing the Customer-service Function

  • Globalization of Services

  • Marketing Services-specific Industries

  • (Hotels, Banking Industry, Telecom Industry, Broadcasting Services, Retailing Industry)

  • Education Services Marketing

  • Charities Marketing

Part-IV: Sales & Distribution Management & Industrial Marketing

  • Introduction to Industrial Marketing

  • Products, Services and Customers

  • Demand Issues

  • Organizational Buying and Buyer Behavior

  • Buyer - Seller Relationships

  • Product Strategy and New Product Development

  • Service Design and Delivery

  • Pricing Decisions

  • Promotion Mix

  • Business Networks and Technology

  • The Sales Organization

  • Sales Functions and Policies

  • International Sales Management

  • Sales Budgets

  • Estimating Market Potential and Forecasting Sales

  • Sales Quotas

  • Sales and Cost Analysis

  • Hiring and Training Sales Personnel

  • Compensating Sales Personnel & Motivating the Sales Force

  • Leading the Sales Force

  • Evaluating Sales Force Performance

  • Marketing Logistics

  • Wholesaling

  • Performance Measurement and Control